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7 Best CRO Tweaks to Optimize Website Conversion | Digital Marketing

If you want to optimize website conversion this year, there are many things you ought to take a look at right now. However, some of them are a lot more important when compared to others. With that in mind, we created a list with 7 of the best CRO tweaks you can make today for immediate results. Once you implement these, you will be able to boost your revenue margin and generate more sales on the fly. The best part? You can perform these right now and see results incredibly fast!

7 CRO tweaks for optimizing website conversion

The 7 best CRO tweaks you can make to optimize website conversion in 2017

  1. Create action-oriented copy

According to this study, you can indeed generate up to 93% more sales simply by creating an action-oriented copy. Instead of talking about the comfort that your product can offer, focus on solutions. Your copy has to show how your offering can solve your customer’s problems. Add a call to action and show how you can solve a solution for an instant increase in website conversion rate.

  1. Add the picture of a person and increase the number of signups

If you want to optimize website conversions in 2017, the first thing you want to do is to make your website appealing. Since we are all inherently social beings, we like to see other people on a website. It gives a sense of social well-being, and it entices us to sign up. Highrise did this and ended up increasing conversions by about 102.5%.

Owner of a digital marketing agency in a red hat

  1. Put the call to action in an area that’s easy to access

Nature Air had their call to action in an area that was pretty hard to access for regular users. As a result, it didn’t fare that well. By changing the call to action placement, they increased the number of conversions to around 591%. While you may not get that number, it’s no doubt this strategy can have a valuable payoff in the long run.

  1. Add reviews to boost your conversion rate

Another great way to optimize website conversions is to add reviews. It worked great in the years before and it is already working in 2017. Plus, you can add reviews in an instant and results can be great. FigLeaves tried this and they ended up with 35% more customers with just a simple set of reviews. The more reviews you add, the more trust you will build up with your audience. Avoid fake reviews though, as these will end up hurting your brand!

  1. Add testimonials

One of the best ways to boost website conversions in 2017 is to add testimonials. WikiJob did this, and they managed to get a 34% increase in conversion rate. Again, testimonials need to be genuine, and they need to be attributed to real people. If you can ask the customers for an image or link to their site, this will help you boost your credibility.

  1. Implement proactive chat

Being able to access the company’s customer support and talk with a representative can do wonders. This is why it is crucial to implement a proactive chat features within your website. Intuit increased their conversion rates by 211% thanks to this feature alone. It can work miracles – all you have to do is to use it correctly to get the best outcome.Call to action on a cell phone

  1. Add a guarantee to your product offering

Horloges.nl, an ecommerce wristwatch brand, didn’t initially offer any guarantee for their watches. However, once they implemented a special guarantee that allowed customers to feel more comfortable making a purchase, sales started to skyrocket. They managed to boost their sales by 41% simply by making such a small yet meaningful change to their website.

You don’t have to make massive changes in order to optimize your website conversions. In 2017, you can easily get a stellar return on investment just by making these 7 minor changes. You can do these in a day and the experience will be second to none. These hacks can bring you a stellar boost in sales and signups, and who can complain about that? Try them out now – thank us later!

Don’t have time to make these changes? Let us optimize to increase your website conversion for you! Contact us for more info.

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